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Portfolio

McDonald's HK Instagram

Social / IG

Role: Art Direction, Graphic Design, Food styling

Client: McDonald's HK

Agency: DDB HK

Photography: Fan Kar Long, Joanne Ng

Evergreen social content in a series of UGC, graphic, and Hong Kong-themed scenery for each item.  Integrating the essence of Hong Kong into all of our posts was key for the products to be Instagrammable. We kept the content authentic, without the usage of advertisements. @mcdonaldshk

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